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By:Stephen Kline
Published on 1995 by Verso

This timely and innovative book provides a detailed history of marketing to children, revealing the strategies that shape the design of toys and have a powerful impact on the way children play. Stephen Kline looks at the history and development of children's play culture and toys from the teddy bear to the Barbie doll, Care Bears and Teenage Mutant Ninja Turtles. He profiles the rise of children's mass media--books, comics, film and television--and that of the specialty stores such as Toys 'R' Us, revealing how the opportunity to reach large audiences of children was a pivotal point in developing new approaches to advertising. In a powerful re-examination of the debates about the cultural effects of mass media, and in particular television, Out of the Garden asks whether we should allow our children's play culture to be primarily defined and created by marketing strategists, pointing to the unintended consequences of a situation in which images of real children have all but been eliminated from narratives about the young.

This Book was ranked at 20 by Google Books for keyword Culture.

Book ID of Out of the Garden's Books is 0srtp8elakMC, Book which was written byStephen Klinehave ETAG "/CSfC/y5e/0"

Book which was published by Verso since 1995 have ISBNs, ISBN 13 Code is 9781859840597 and ISBN 10 Code is 1859840590

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Book which have "406 Pages" is Printed at BOOK under CategorySocial Science

Book was written in en

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